About Us

 I've had dogs my entire life. I have a passion for dogs. Two of my dogs are rescued dogs and the other is a stray that showed up at my door nearly dead. I've had some great dogs. All lived long lives, except one. That one died unexpectedly at the age of 4 from a suspected seizure. That broke my heart. That dog's name was Willie and I honor him by naming my company after him. 

 WILLIE of Willie's Choice Pet Products

 For the past 30+ years I've been a public servant (firefighter, paramedic and a police officer). While I was a police officer I was privileged to be a K-9 handler. When my partner (Zeke) and I retired I wanted to start a business. My greatest passion is dogs and I wanted to start a business with quality products, at a reasonable price. I didn't want to be just any pet store. Anyone can go to Walmart, Petsmart or any other of the dozens of big chains. I want to return to the days when a customer was valued and the merchant was proud of what he sold. I searched for over a year and finally realized to fulfill my desire I would have have my own products. 

 

 Our first product, Willie's Choice Premium Omega-3 Fish Oil met the criteria. I gave it to my own dogs to try. It made a HUGE difference in Daisy. Daisy is a 9 year oil Australian shepherd mix. The last few years she has really slowed down and acted like her hips were hurting, something very common in older dogs. Within a week of taking the fish oil with every meal, I have my playful dog back.Daisy's fur is noticeably softer and shinier too!.

 

Rose, our stray dog, was covered in sores and had a skin infection when she showed up at our door. The fish oil has practically eliminated her itching and she has a beautiful coat now.

ROSE

You have my guarantee that any product we offer now, or in the future, will have my complete confidence behind it or I won't sell it. You can also know that I value YOU as a customer and I will do everything in my power to make sure you are 100% confident in your purchases from my store.